10 Digital Solutions To Grow Your Sales Pipeline Year-Round

Let's explore 10 digital solutions that will help guide your prospects through each stage of the digital sales & marketing funnel to a successful close. These solutions can be tailored to fit your specific goals and support your sales efforts: 

1. Content Marketing: Put out content that is relevant, insightful, and resonates with your buyers’ needs. With more and more buyers researching ingredients sellers online, this approach will not only ensure you remain top of mind among prospects but could be the reason a potential customer chooses you over a competitor.​ Additionally, ensure your content is positioned alongside relevant expert content for maximum visibility, credibility, and engagement. This increases the chances of generating leads and your prospects progressing through the sales pipeline. Not sure where to get started? Read our detailed content marketing guide here. 

2. Account Based Marketing: Target specific job functions, organisation types, and countries with an ABM strategy. Personalise campaigns to help you reach high-value prospects and key decision makers. The simultaneous use of sales and marketing resources on a select few accounts results in increased conversions, reduced resource wastage, and accelerated sales growth. 

3. Social Media Marketing: Maintain an active presence on social media. Interact with your current and potential customers by sharing news or offers, trends, and insights. This engagement can speed up the movement of your prospects through the sales pipeline.  

4. Retargeting: Implement retargeting campaigns to re-engage prospects who previously interacted with your brand but didn’t convert. By displaying tailored ads to these potential customers, you can bring them back into your sales pipeline and increase the chances of them converting.  

5. Webinar Marketing: Webinars attract high-quality leads, and according to statistics on Demand Sage, as of 2023, the global webinar market has exceeded $1 billion, with experts projecting it to reach $5 billion by 2035. They effortlessly connect interaction, learning, lead generation, and sales, while building trust among an engaged audience in a personal way. If you want a tool that will help you find and possibly convert leads into sales or if you want direct access to potential buyers interested in your products and services, then webinar marketing is the way to go.​ Identify your target audience, choose a topic that addresses their pain points, create convincing content, and begin your webinar marketing journey. We’ve got all the information on how you can master webinars in 2024 here.  

6. Email Marketing: Email campaigns are a great way to generate or nurture your leads and move them through the digital sales & marketing funnel. Make sure you’re not sending emails in bulk and continuously but focus on building a connection with your audience by sending relevant, timely, and targeted communication. If done well, email marketing is a strong tool that can help you close sales. How? As an example, in cases where you find yourself competing against the one-size fits-all approach of lower priced and quality companies, emails offer you the perfect opportunity to deliver personalised messages that address the pain points of your prospect. The best part? It’s delivered directly to their inbox.  

7. Marketing Atomation: Automation tools are a must in the world of sales, especially if administration is not your favourite thing to do. Not only do they free up time, resources, and energy spent on non-revenue bringing yet essential roles; but they help optimise the way and speed at which you communicate with your prospects and support an active online presence on multiple channels. Automation also allows you to streamline processes, leading to more effective conversations and conversions. 

8. Search Engine Optimisation (SEO): Get your content team to audit your website and check content for relevant keywords and links used, the metadata, and any errors that might prevent your site from ranking well. With SEO, if done right, you can increase the chances of potential customers’ finding you online, optimise their user experience as they browse your website or landing pages, contributing to a pleasant interaction and possible higher conversion rate.  

9. Live Chat: Set up a live chat to talk in real time with your prospects, offer support and answer any questions they might have about your products or business. A live chat can improve your potential customers’ experience and even help get leads and drive sales without adding excessive extra costs. 

10. Landing Pages and Call to Actions (CTAs): Having custom landing pages allows you to clearly define the aim of your sales outreach campaigns, while a strong CTA can prompt your prospects into taking a specific desired action. Together, they are a perfect way to find potential new customers. You can generate leads by having visitors give their contact details, download a marketing asset, or sign up for your newsletter. 

To summarise, including a few or all of these digital solutions will help nurture your prospects through your sales pipeline towards the coveted "closed-won" status.