Content Marketing Customises Supplier Success

Between social media posts, digital ads, and physical ads, we consume tons of content every day. It’s a mix of long form and short form, text and video, and in this hyper-connected digital age our brains have adapted to taking in more information and switching quickly from one topic to the next.

But because of this, the content that represents your company needs to offer distinct perspectives across different platforms to stand out from the crowd. How do you do that without investing more time and resources than you can spare? Get your message in front of the right audience with successful content marketing.

Who are we? Smartcore is your best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth. We help ingredient suppliers reach their target audience – our unrivalled first-party data of over 409,000 food and nutraceutical ingredient buyers – based in key regions around the globe. Download our Digital Media Kit to discover our smarter digital products and packages designed to meet your marketing needs. 

Content marketing works by creating interest in a company’s products and services with things like blogs, whitepapers, newsletters, videos, social media posts, and more. It’s important to ensure that your content isn’t exactly the same on every platform you use so your brand messaging doesn’t run together, and potential buyers are more likely to interact with it.

Video is one of the most powerful content marketing tools you can master today, because one well-executed video about your company can be repurposed into multiple pieces of content and improve your brand awareness. 

If you start your content marketing journey with videos, the scripts you write for them can be used as blog posts or other internal website copy. Your videos can then have a permanent place on your website or YouTube page, and be shortened and edited to share on social media like Facebook, Instagram, Twitter, and TikTok. Videos can also be incorporated into your advertisements and promotional materials like email newsletters and events. 

For written content, you might consider a series of blogs to drive organic traffic to your website. When crafting these blogs, choose topics that are relevant to your brand and trends in your industry, and that contain strong SEO keywords so they turn up in search results. 

Blogs can be dressed up by varying the formatting. Try publishing some blogs that interview a subject matter expert in a Q&A style, and others that include your own videos or infographics to keep readers interested.

A Custom Content Partner