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Find Quality Buyers Online with Audience Extension
Digital marketing in the food and nutrition landscape requires a smart approach from marketers in all categories. When you’re trying to grow your brand and reach new buyers, every advertisement, impression, and click counts. Whether you're a large, medium, or small business, it’s crucial to keep brand marketing consistent so that you’re top-of-mind for buyers.
But when you hit a wall with your growth and it feels like you’ve tapped every resource at your disposal, what can you do? You need to find ways to get your message out to new people. A proven digital marketing strategy like audience extension can help you reach quality buyers that are unfamiliar with your brand, but are still likely to become customers.
Who are we? Smartcore is your best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth. We help ingredient suppliers reach their target audience – our unrivalled first-party data of over 409,000 food and nutraceutical ingredient buyers – based in key regions around the globe. Download our Digital Media Kit to discover our smarter digital products and packages designed to meet your marketing needs.
Audience Extension Expands Online Ad Reach
Audience extension is a tried-and-true method that advertisers use to grow their online visibility and sales by showing buyers new brands and products that they might be interested in. The strategy typically involves learning what the buyer likes based on their previous web browsing activity and purchases. This is best for advertisers that want to reach new buyers from a specific audience or demographic that is both relevant to them and likely to buy from them.
For any B2B business, advertising online runs the risk of casting too wide of a net. Targeting so many different buyers that aren’t relevant to your brand wouldn’t be an effective way to find loyal customers.
What you need is an audience extension service that can deliver your ads to the right buyers, ones who have already proven to be interested in the kind of products you are selling.
Tailor Your Digital Marketing Campaigns Today
When it comes to getting the attention of buyers online, it’s important for ads to be targeted, relevant and effective. Your potential customers are overwhelmed with digital ads across platforms, so you need to find ways to stand out and make an impression.
By personalising your digital marketing efforts with audience extension, buyers will see ads that are more tailored to them. They’re likely to have positive interactions with your ads because they already have an interest in products and brands similar to yours. Find ways to grow your sales and brand name recognition by marketing to elusive buyers in your category.
Partner With Us
Smartcore's audience extension service works with clients to find out exactly what type of food and nutraceutical ingredient buyers they’re looking for and who they would like to reach. Clients can share their target audience with us, broken down by identifiers including product category, job level, job function, geographic region, and more.
Discover our Smarter Digital Products, specifically Targeted Ads and Online Display Ads. If you'd like a deeper look into what these smarter solutions look like in action, take a look at our success stories with clients, including Zooca®, Uelzena Ingredients, and IMCD Food & Nutrition.
Get in touch today to learn how we can help you thrive in 2025.
Author
Beth Newhart
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