Keep the Momentum Going: How to Nurture Your Leads after Fi Europe 2024

When it comes to digital marketing around presence at B2B events, you must ensure a seamless transition from engagement before and during the show to after the show. Here's what you can do to build on the momentum gained during Fi Europe 2024:

1. Export and organise your event leads: As you know, the Fi Europe app allows the possibility to scan visitors' badges. Here's another area where this feature becomes beneficial. Open the app, go to your 'profile', and into 'my contacts'. You can then export each contact to your phone or download their details as a pdf—making for an easy solution to lead management when it comes to your post-event digital marketing campaigns.
   
   
2. Send a thank-you email: Now that you have your list of leads collected onsite, it's time to send each one of them a friendly and personalised thank-you note. Let them know you value the connection, appreciate their interest, and remind them of the points you discussed at the event. This thoughtful touch will not only help strengthen your budding business partnership but also keep your brand memorable in their minds.
   
   
3. Share event highlights: Keep the momentum alive by sharing the best moments of your event experience on your digital platforms. Use social media, newsletters, and your website to show innovative product displays, any awards or recognitions received during the event, and other standout memories. This reinforces your brand's presence, generates post-event buzz, and establishes a personal connection.
   
   
4. Post event wrap-up content: Why not create a concise event wrap-up article that recaps your key takeaways, highlights, and experiences. Share insights you gained and trends you noticed, and what these could mean for your industry. This not only provides valuable information for your audience but also positions your brand as a thought leader in the industry, adding long-term value beyond the event itself. 
   
   
5. Send post-event surveys: Gather valuable feedback by sending your leads a simple post-event survey with a mix of quantitative and qualitative questions. Use this chance to gain a better understanding of them and their preferences so you can serve them better. For example, if you want to support your buyers with their product development, you could ask them about the products they’re interested in creating, their biggest challenges, and what's most important to them for a successful product.
   
   
6. Nurture and follow up on any sales leads: Prioritise timely and personalised communication with key leads identified during the event. Share relevant resources, address pain points discussed, and propose customised solutions to nurture your leads. You could go as far as to automate your follow ups as well. Your proactive engagement shows your dedication to meeting their needs and your potential as a long-lasting business partner.
   
   
7. Schedule meetings and calls: Take the initiative to schedule meetings and calls with promising leads, including when follow-ups are needed. This ensures you maintain the momentum gained and provides a structured timeline for in-depth conversations. It will also significantly speed up the conversion of event-generated leads into successful business partners.

Now that we’ve covered the steps you can take to engage with your leads post Fi Europe 2024, keep reading to learn about some of the needs we can address for you with our event and smarter digital marketing expertise.

1. Custom Content Production: We can help you craft your articles with custom content created by our Fi Europe editorial team. Whether it’s video, articles, interviews, whitepapers, reports, or infographics, we can deliver the most in-demand types of custom content in the industry. Explore this solution.
   
   
2. Custom Emails and Campaigns: As the official digital marketing provider of Fi Europe, we can connect you with the attendees of the event – the buyers you’re trying to nurture – through smarter digital campaigns. Reach them across multiple touchpoints and keep up the momentum gained during the show. Discover our products here.
   
   
3. Custom Surveys: We specialise in producing custom surveys that can be tailored specifically to meet your unique business needs and requirements. Learn more here.

Are you looking for other customised packages to engage your prospects online after Fi Europe 2024, into 2025, and beyond? Read on.

Your success doesn’t have to end at Fi Europe. We can help you with year-round digital packages that deliver real results and drive business growth. Explore them below:

• Webinar Sponsorship Packages: Our highly watched editorial webinars give you the chance to reach your buyers, generate over 300 high-quality leads, or showcase thought leadership. Simply choose your topic from our webinar calendar, a sponsorship package, and we’ll start your smarter marketing campaign. Expect to see an audience reach of over 27,000, over 500 registrations, and a detailed post-campaign report. Explore our packages here.

• Digital Marketing Packages: We developed four tailored packages for goal-specific success throughout the year. Depending on your marketing objective, choose Brand Awareness to boost visibility among your relevant audience, Lead Generation to generate leads from your compelling content, Light Lead Generation to generate leads from our editorial content, or Thought Leadership to establish authority and expertise among your target audience. Discover them here.

Our reliable data and smarter digital campaigns ensure we’re able to successfully deliver high-quality GDPR-compliant leads for your business, in addition to other goals such as brand awareness and thought leadership. 

Browse through some of our success stories and testimonials to see how we’ve helped other businesses reach their buyers with smarter digital campaigns and drive business growth. If you’re ready to get started, get in touch with us today to learn more about the smarter solutions we offer and the challenges we can address for your business. Book your live demo here.