AI and Content Creation in 2024: Key Trends, Benefits, and Time-Saving Prompts

We are in an era of intelligent content creation, where artificial intelligence (AI) has revolutionised how businesses approach content strategy and execution. According to the 2024 AI Insights for Marketers report, 43% of marketers who use AI do so to create content. Diving a step deeper, the most common use cases for AI-powered written content are emails and newsletters (47%), text-based social media (46%), video-based social media (46%), and blogs and long-form content (38%). This highlights the rapid adoption of AI technologies in the industry as content creators and businesses look to stay ahead of the curve.

In this blog post, we’ll explore AI’s influence on content creation in 2024 and the benefits it brings, share time-saving prompts, highlight the best platforms to use, and discuss ethical considerations and what the future holds. Let’s go! 

Who are we? Smartcore is your best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth. We help ingredient suppliers in the B2B food and nutraceutical industries reach their buyers based in key regions around the globe. Download our 2024 Digital Media Kit to explore the best smarter digital products and packages for your marketing needs.

In 2024, AI is making a great impact on content creation. AI-powered tools are not only streamlining the content creation process but also enhancing the quality and relevance of the content produced. With advancements in Natural Language Processing (NLP), AI can now generate text that closely copies human language, making it easier for content creators and businesses to produce contextually correct and engaging content. Additionally, AI-driven content strategy tools are helping marketers optimise their efforts by analysing large datasets to identify trends, content gaps, and opportunities. This allows for more informed decision-making and targeted content delivery. AI is also optimising content distribution by automating how and when content is shared across various platforms, ensuring it reaches the right audience effectively and efficiently. These advancements in AI-driven tools are not just transforming how content is created but also bring significant benefits that streamline and enhance the overall content strategy.

What sets Smartcore apart? Our invaluable first-party data, including 400,000+ ingredients buyers in key global markets, our data-driven insights, and our specialised digital content channels in the B2B food and nutrition industry. Explore our smarter digital products and packages, custom-created to help you boost your brand awareness, generate leads, and establish thought leadership in the industry.

The integration of AI into content creation offers numerous benefits, including:

• Quality Written and Visual Content Creation: AI-powered writing assistants can generate good-quality written content and create visually appealing graphics, infographics, and videos.

• SEO Optimisation: AI tools can analyse search engine algorithms and user behaviour to optimise content for relevant keywords, better search engine visibility, and higher rankings, enabling you to use your time and resources more efficiently.

• Trend Analysis: AI can analyse vast amounts of data to identify emerging trends, consumer preferences, and market shifts, enabling content creators to stay ahead of the curve and produce timely, relevant content.

• Effective Social Media Copywriting: AI-powered tools can generate engaging social media captions, posts, and ad copy tailored to specific platforms and target audiences, improving the effectiveness of social media marketing campaigns.

• Editing and Proofreading: AI can assist with editing and proofreading tasks, ensuring that content is free from grammatical errors, typos, and inconsistencies, while also suggesting improvements to enhance clarity and readability.

1. Content Generation Prompts

• Write a [content type] about [topic] specifically tailored for [target audience]

• Create a [content type] that explains [concept] in a [tone/style] while engaging [target audience]

• Generate a [content type] that persuades [target audience] to [desired action] using [key benefit or feature]
   

2. Editing and Optimisation Prompts

• Optimise this [content type] for [target keyword], ensuring it aligns with SEO best practices

• Improve the readability and flow of this [content type] by improving structure and clarity

• Suggest actionable improvements to boost the SEO performance of this [content type], including keyword placement and meta elements
   

3. Visual Content Creation Prompts

• Design an infographic that clearly visualises [data/concept] and effectively communicates its key points

• Create a social media graphic for [campaign/product] that resonates with target [audience] and drives engagement

• Generate a compelling video thumbnail for [video topic] that captures attention and encourages viewers to click

As the demand for AI-powered content creation tools continues to grow, several platforms have emerged as industry leaders this year. Here is our roundup of the best AI content creation platforms in 2024:

1. ChatGPT is a chatbot and virtual assistant that can help users brainstorm ideas, expand on existing content, and refine text by suggesting improvements, checking for clarity, and offering alternative phrasings, despite not being a dedicated content creator.

2. Jasper is an AI writing assistant that is designed to support a variety of content needs. From marketing copy to blog posts, Jasper excels at understanding user inputs, adapting to your tone of voice, producing clear text, and ensuring consistency across all content.

3. Writesonic is a versatile content creation platform known for its range of content formats. Built on GPT-4, it provides multilingual text generation that caters to both quick drafts and polished pieces, making it a dependable tool for diverse content needs.

4. Copy.ai offers a user-friendly interface with many templates that help users create marketing and social media content quickly. Whether you need product descriptions, ad copy, or posts, it can deliver concise and effective text that aligns with your goals. 

5. Copymatic is an AI-powered copywriting and content writing tool that specialises in creating engaging and persuasive marketing copy that resonates with your target audience, including ad campaigns, website copy, and scripts.

As AI technology continues to evolve, the future of content creation holds exciting possibilities. Here are some potential developments:

1. Hyper-Personalisation: AI will enable content creators to deliver highly personalised content experiences tailored to individual preferences, interests, and behaviours. This level of personalisation will enhance engagement, conversion rates, and overall customer satisfaction.
2. Real-Time Content Generation: AI systems may soon be capable of generating content in real-time, responding to user queries, news events, or market changes instantaneously. This will enable businesses to stay agile and provide timely, relevant content to their audiences.
3. Voice and Conversational AI: With the rise of voice assistants and conversational AI, content creators will need to adapt their strategies to cater to voice-based interactions. AI-powered voice content generation and optimisation will become increasingly important.
4. Multimodal Content Creation: AI will enable the seamless integration of various content formats, such as text, images, videos, and audio, into cohesive and engaging experiences. This multimodal approach will enhance the overall content consumption experience.

While AI has revolutionised content creation, it is crucial to address the ethical implications of AI-generated content. One of the primary concerns is the potential for AI systems to promote biases if not trained and monitored properly. Additionally, there are concerns about the impact of AI on human content creators and the potential for job displacement. It is essential to strike a balance between leveraging AI's capabilities and preserving the value of human creativity and oversight.

Ultimately, AI should be viewed as a tool to extend and enhance human content creation efforts, rather than a complete replacement. By combining the power of AI with human expertise, creativity, and ethical considerations, content creators can unlock new levels of efficiency and quality while maintaining authenticity and trustworthiness.

Artificial intelligence is changing the way we approach content creation and marketing, and as it continues to evolve, B2B marketers should proactively seek out opportunities to integrate AI-driven solutions into their strategies and efforts. Remember, factuality remains paramount.

Here at Smartcore, we understand the power of ABM and its potential to drive growth and success. For all your custom B2B food and nutrition digital marketing needs, don’t hesitate to reach out to us. Our team of experts is specialised in crafting custom plans to help you reach, connect, and convert your most valuable clients—those that matter most to your success. From finalising objectives, account identification, and audience segmentation to content production, campaign development, and execution and delivery, we're your trusted partner every step of the way. The detailed reports you receive at the end provide you with an in-depth look at your campaign’s performance, ensuring measurable ROI, the opportunity to see what resonated best with your audience, and the ability to strategically optimise for future campaigns.

Browse through our success stories and testimonials featuring industry players such as IMCD Food & Nutrition, Prolactal, Hügli Nährmittel AG, Fonterra, and Gencor. Learn about their smarter digital marketing campaigns to achieve their specific goals of brand awareness, lead generation, thought leadership, and more. If you’d like to partner with us to elevate your digital marketing efforts, don’t hesitate to get in touch. Contact us today to learn more about the smarter solutions we offer and the challenges we can address for your brand.