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Spins to Wins – Smartcore Celebrates Success at the Eventex Awards 2024
10 June 2024 (Amsterdam, NL) Smartcore, your best-in-class B2B food and nutrition marketing solutions partner, triumphs at the Eventex Awards 2024.
Nominated for their gamified lead generation tool, Spin-to-Win, Smartcore walked away with the People’s Choice Marketing, Communications, & Strategy (Bronze) honour. This achievement speaks to Smartcore’s passion for smarter solutions, creativity and innovation, and top-notch digital marketing campaigns—as evidenced by the brand’s many success stories.
Andreas Mavrommatis, Senior Marketing Director, Informa Markets, says, “I’m thrilled by this win. It’s a testament to the smart work and ingenuity of the Smartcore team.” Dimitrios Kales, Head of Commercial Marketing, Informa Markets, adds, “Spin-to-Win has truly revolutionised our approach to engagement at events, and the Smartcore team is truly deserving of this award.”
Founded in 2009 to recognise stars in the world of events and experiential marketing, the Eventex Awards highlight the best events, brand experiences, tech, suppliers, and venues from the world of events. This year’s 14th edition saw a record-breaking 1,207 entries from 62 countries and 6 continents. Out of these, the Netherlands has 24 winners and Smartcore takes centre stage as one.
“Smartcore’s success at the Eventex Awards highlights our commitment to smarter solutions that deliver greater returns, and we are determined to continue pushing the boundaries of what’s possible in B2B food and nutrition marketing,” says Angelique Cachia, Senior Content & Digital Director, Food & Nutrition, Informa Markets. This sentiment is echoed by Eventex judge Juta Šteinerte, Director of Marketing, Communication and Customer Department, BALTA, part of PZU, who remarked during the judging process, “Remarkable results achieved.”
Spin-to-Win, launched at Informa Markets’ leading global event for food ingredients (Fi Europe), empowers both the participants and organisers with a win-win solution. The gamification aims to address exhibitors' time constraints and provide them with an entertaining onsite experience while sparking conversations with prospects and generating leads for the brand. Its success has led Informa Markets to replicate Spin-to-Win at Vitafoods Europe (the world’s nutraceutical event) and other global trade shows.
Matthew Colvan, Commercial Director Digital, Smartcore at Informa Markets, adds, “This recognition underscores our enthusiasm for innovation in digital marketing, customer engagement, and lead generation through gamified solutions.”
The Smartcore team wishes you a successful Fi Europe 2024. See you in person at the Smartcore Sales Lounge—come and experience firsthand the award-winning Spin-to-Win!
View the complete list of Eventex Awards 2024 winners here.
Meet Smartcore:
Visit the Smartcore team at the Sales Lounge at Fi Europe 2024. Book your exclusive in-person meeting with our team.
Work with Smartcore:
Book your live 30-min demo with Viviana Cristini, Head of Digital Sales, Smartcore at Informa Markets.
About Smartcore:
Smartcore is the best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth – with unrivalled expertise in your prospects. Masters in all things digital marketing, our invaluable data, including an extensive global network of over 400,000 ingredients buyers, data-driven insights, and specialised digital content channels in the B2B food and nutrition industry are what set us apart from the rest. This strong synergy translates into smarter solutions that we custom-created to maximise your brand awareness, generate excellent-quality leads, and deliver greater returns on your investment and time. With us, you can reach your buyers with smarter digital campaigns, achieve exceptional results, and make a lasting impact. Download Smartcore's 2024 Digital Media Kit.
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