Utilising Vitafoods Europe Visitor Data for Targeted Marketing: Smartcore Insights

📅 22 January 2025 | ⏱️ 5 minute read

As you prepare to exhibit at Vitafoods Europe 2025 – the world's nutraceutical event – did you know you can (and should) leverage Vitafoods Europe visitor data to plan your targeted digital marketing campaigns? With an expected attendance of over 21,000 professionals visiting from over 162 countries, and over 1,300 exhibiting companies expected at the event, strategising a smart digital marketing plan is essential to ensure you stand out in the crowd. We can help you do just that!

As the official digital marketing provider brought to you by the organisers of Vitafoods Europe, our team of digital marketing experts has put together valuable tips and strategies to help you maximise your outreach, impact, and ROI. In this blog post, you'll learn how to prepare for a targeted digital marketing campaign, deep dive into insights surrounding Vitafoods Europe visitor data, and uncover steps for a successful pre-event promotional strategy.

Who are we? Smartcore is your best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth – with unrivalled expertise in your prospects. Masters in all things digital marketing, our invaluable data, including an extensive global network of over 400,000 buyers, data-driven insights, and specialised digital content channels in the B2B food and nutrition industry are what set us apart from the rest. Additionally, we're the official digital marketing provider for exhibitors at Vitafoods Europe and Fi Europe. Discover our Digital Media Kit.

What is Targeted Digital Marketing?

Targeted digital marketing relies on data-driven insights such as demographics, interests, and behaviours, to accurately display your advertisements to specific targeted audiences. These strong audience segmentation practices empower you to be precise with your ads, ensuring you reach the right people—those really interested in your offerings.

How to Prepare for a Targeted Digital Marketing Campaign

Preparing for a targeted digital marketing campaign is essential for effectively reaching and engaging your audience. This section explores the steps to drive meaningful engagement and results.

Identify your persona: Understanding your target audience is important. Begin by defining the key characteristics of your ideal customer, including demographics, job titles, industries, behaviours, interests, and the challenges they face. This will provide a better understanding of who they are, where they are located, and what they’re searching for, helping you determine their relevance to your business. You can then customise your targeted marketing strategy to increase its effectiveness.

2. Plan your activations: Develop your marketing activities around your personas. This could include engaging social media posts announcing your presence at Vitafoods Europe 2025, personalised emails inviting them to meet you at your booth, and informative articles that explain the science behind the products you’re launching or showcasing at the event.

3. Craft your content: Create material that aligns with your personas, addressing their unique interests and needs. HubSpot’s State of Marketing 2024 report highlights the importance of offering your readers valuable information. For instance, R&D professionals may require different messaging and technical insights, while buyers in purchasing or procurement may seek practical solutions. Tailor your content accordingly.

How to Use Vitafoods Europe Visitor Data for a Targeted Digital Marketing Campaign

Vitafoods Europe provides a wealth of data that can greatly benefit your digital marketing efforts and help you unlock valubale business opportunities at the event. Consider these insights from the Vitafoods Europe 2024 results: the audience you will meet at the event includes 96% of attendees who have decision-making power and 64% of attendees who are C-suite executives.

Deep Dive into Vitafoods Europe Visitor Data

Let us break it down further. The Vitafoods Europe visitor profile from the above-mentioned report features the following:

Top 10 countries: We see the highest percentage of visitors from France, followed by Germany and Switzerland. Not too far behind is Italy and the United Kingdom, then Spain, the Netherlands, Belgium, Poland, and the United States of America.

Top job functions: Brand Management and Business Development are the primary job functions of visitors, followed by Procurement Development and Sales. Then we see Logistics, Purchasing & Procurement, then Marketing, Corporate Management, and Research & Development.

Top business activity: Manufacturers fall in the top business activity of Vitafoods Europe visitors. Following closely are Distributors. After this we see service providers, retailers, contract manufacturers, private label providers, wholesalers, academic professionals, equipment providers, and more.

Top visitor interests: In descending order, we have Digestive & Gut Health, Immune System, Healthy Ageing, Women's Health, Cognitive Health, and Bone & Joint Health, followed by Sports Nutrition, Nutricosmetics, and Men's Health. Then comes Heart Health, Weight Management & Satiety, Children's Health, Eye Health, Personalised Nutrition, Sexual Health, and other (data based on multiple online responses).

Sector interests: 73.68% of visitors are interested in Ingredients & Raw Materials, 49.76% of visitors are interested in Branded Finished Products, 41.96% of visitors are interested in Contract Manufacturing, and 33.01% of visitors are interested in Services and Equipments.

Leverage this Data Effectively

Here’s how you can utilise Vitafoods Europe visitor data for your targeted digital marketing campaigns:

Segment your audience: Use the visitor data to segment your audience into specific groups based on their roles, industries, and locations. This will allow you to create more targeted and relevant marketing messages.
Personalise your outreach: With detailed information about your audience, you can personalise your marketing efforts. Tailor your emails, advertisements, and content to meet the specific needs and interests of each segment.
Optimise your campaigns: Continuously monitor and analyse the performance of your marketing campaigns. Use the insights gained from the data to refine your strategies and improve your results.

Remember, targeted digital marketing could be what differentiates you from your competitors and empowers you to stand out among the hundreds of participating brands. With this framework and our crucial insights, you are well on your way to crafting a smarter marketing strategy.

Next Steps

How can Smartcore help you? As the official digital marketing provider for exhibitors at Vitafoods Europe, we provide exclusive access to organiser-verified visitor data and connect you with event attendees through impactful digital marketing campaigns that deliver measurable ROI. Explore our Boost-Your-Event Packages, specifically designed with you in mind—to boost your Vitafoods Europe event visibility, help you get in front of your target audience, and achieve any other event objectives.

Depending on your goals, we offer custom packages tailored to your needs: our Top of Mind event package provides the most detailed targeting solution to potential visitors, the High Relevance one offers direct connection with pre-registered visitors, and the High Reach drives awareness and visibility for your brand among a highly-relevant audience. Choose yours today and let's help you stand out among the hundreds of participating companies at the event. Not only this, you'll see an audience reach of up to 120,000, a boost in brand awareness of up to 25%, and an increase in stand traffic of up to 20% .

Partner with us and boost your digital marketing efforts for Vitafoods Europe 2025 and beyond. Explore our success stories with WACKER BIOSOLUTIONS and Zooca® to see how we’ve helped other exhibiting companies elevate their visibility at Vitafoods Europe.

Contact us today to learn more about the pre-event marketing solutions we offer, the challenges we can address for your brand, and to start writing your own success story at Vitafoods Europe.

Written by Serena Botelho

Serena is a digital marketing enthusiast with a passion for storytelling that empowers businesses to elevate their successes. Determined to inspire audiences, she enjoys collaborating with expert marketing teams to produce insightful content tailored to B2B audiences. In her free time, Serena loves cooking, creating content, and playing music.