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Sustainability at Smartcore
As it does to our industry, sustainability matters to us too.
You know us as Smartcore—your best-in-class B2B food and nutrition marketing solutions partner and the official digital marketing provider for exhibitors at Fi Europe and Vitafoods Europe. But at our core, we’re more. Eco-strategies shape every aspect of our work, and as an Informa brand, we wholeheartedly embrace the sharp sustainability standards championed by our wider business.
Informa, a leading player in the international events, digital services, and academic research arena, has sustainability embedded in its DNA. We're here to champion the specialist, and through hundreds of brands and a range of products and services, we connect businesses and professionals with the knowledge they need to learn more, know more, and do more.
Our sustainability mission drives us to become an ever more sustainable, positive impact business. How? We focus on where we can make the most significant contribution: our operations, the content and knowledge Informa’s brands provide, and the communities in which we work.
We’re moving FasterForward, committing to sustainability in everything we do, and helping our consumers and markets do the same.
Introducing FasterForward: Our Approach to Sustainable Business
FasterForward is our three-part programme with ambitious commitments and diverse activities, covering Informa’s business operations, our brands and products, and our broader community impact. As laid out in Informa’s Sustainability Report 2023, ‘our FasterForward targets are deliberately challenging. The world does not have the luxury of time, so we are all in a race to find sustainable solutions, given the potentially irreversible consequences for failure’.
Here’s how Smartcore is moving FasterForward to a better future:
I. Faster to Zero
Under Faster to Zero, we are actively working towards becoming carbon neutral as a business and across our products by 2025.
Smartcore in action
i. Through our work in the DIMPACT coalition, we are working to develop methodologies that enable us to calculate digital emissions.
ii. Sustainability initiatives are high on our digital marketing and event agenda during our presence at Fi Europe and Vitafoods Europe.
iii. 100% of the electricity used in our offices comes from renewable energy, and since 2020, we have been carbon offsetting for business travel.
II. Sustainability Inside
Sustainability Inside fuels us to embed sustainability inside 100% of our brands by 2025 and help and promote the achievement of the United Nations Sustainable Development Goals (SDGs).
Smartcore in action
i. As it stands, we strive to do our part by contributing to the following UN SDGs:
Our smarter digital marketing solutions empower the health and wellness industry by amplifying the messaging, brand visibility, and thought leadership for food and nutraceutical ingredient businesses. By providing tailored digital tools, we help these companies effectively communicate the value of their offerings, supporting advancements in nutrition, well-being, and overall health.
As a trusted B2B digital marketing partner, we’re committed to educating and inspiring the food and nutrition community. Through our free Resource Centre, which draws over 20,000 users annually, we offer smarter digital marketing tips, tools, and thought leadership resources—blog posts, webinars, videos, eBooks, and infographics. Our objective? To empower individuals and businesses with the knowledge and skills they need to succeed.
Gender equity is promoted through our Fi Global Insights Women in Health and Vitafoods Insights Women in Nutrition series. Here, we connect the most innovative people working in food and nutraceutical ingredients and their applications, enabling them to share their insights both online and in-person at Fi Europe and Vitafoods Europe, respectively.
We are dedicated to supporting innovative and sustainable startups in the food and nutrition industry through the Fi Europe Startup Challenge and Vitafoods Europe Startup Challenge, respectively. This includes free digital marketing services worth 60,000 euros. By showcasing their sustainability initiatives, we aim to help drive economic growth, foster innovation, and promote responsible business practices.
To startups we also offer discounted digital marketing products and packages totalling up to 150,000 euros per year. This approach encourages valuable partnerships and facilitates financial flow between buyers and suppliers in the food and nutraceutical ingredients industry.
III. Impact multiplier
Impact multiplier relates to the positive impact we create when we can improve access to our specialist knowledge and help people connect more efficiently.
Smartcore in action
i. The diverse online networking platforms and channels we work across allow us to foster connections and unlock potential for individuals and businesses alike.
ii. Our digital solutions help bridge the gaps in access, overcoming geographical barriers and enabling meaningful connections. This includes working with startups to support their sustainability initiatives.
iii. Clients facing limitations, financial or otherwise, that prevent their participation at in-person business opportunities and events can benefit from our tailored digital solutions across a range of pricing.
Taking a Closer Look: Smartcore’s Responsible Digital Ecosystem
At Smartcore, our responsible digital practices also drive our commitment to sustainability. We implement carbon-conscious optimisations in online marketing campaigns and energy-efficient practices across digital channels, benefiting not only ourselves but our clients too. After all, every plant-positive action we take is a step closer to sustainability, positively impacting our users, network, and environment.
Here's how Smartcore is navigating the world of digital sustainability:
I. Relevant Targeting
Our smarter multi-channel marketing campaigns are optimised to target only relevant audiences, minimising server energy consumption for both sender and recipient. We employ advanced segmentation and enhancements to ensure maximum deliverability and readability.
II. Asset Optimisation
All assets displayed in our campaigns and on our website are developed and compressed to ensure minimal energy consumption. By utilising efficient design principles and file formats, we improve loading times and reduce our digital footprint.
III. Relevant Content
We carefully craft our content to be impactful and concise, ensuring that only relevant pieces and social media posts are released to avoid unnecessary data usage and storage. By leveraging analytics, we continually refine our strategy to align with audience interests, further minimising waste and maximising engagement.
Let’s Move FasterForward Together
At Smartcore, we’re passionate about inspiring change and driving meaningful impact. Do you have news about responsible or ethical practices you’d like to share? Let’s join forces and bring your sustainability story to your network.
Book your 30-minute online demo. Let’s have a conversation!
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