Utilising Fi Europe Visitor Data for Targeted Marketing: Smartcore Insights

📅 24 June 2024 | ⏱️ 5 minute read

As you prepare to exhibit at Fi Europe 2024 – the leading global event for food ingredients – did you know you can (and should) leverage Fi Europe visitor data to plan your targeted marketing campaigns? With over 1,500 exhibiting companies expected at the event, strategising a smart marketing plan is essential to ensure you stand out in the crowd. And we can help you do just that!

As the official digital marketing provider of Fi Europe, our team of digital marketing experts has put together valuable tips and strategies to help you maximise your outreach and impact. In this blog post, we’ll share how to prepare for a targeted marketing campaign, deep dive into insights surrounding Fi Europe visitor data, and outline next steps for a successful targeted pre-event marketing strategy.

Who are we? Smartcore is your best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth – with unrivalled expertise in your prospects. Masters in all things digital marketing, our invaluable data, including an extensive global network of over 400,000+ ingredients buyers, data-driven insights, and specialised digital content channels in the B2B food and nutrition industry are what set us apart from the rest. Discover Smartcore’s 2024 Digital Media Kit.

What is Targeted Marketing?

Targeted marketing uses data to display your advertisements to specific audiences. How? It relies on data-driven insights such as demographics, interests, and behaviours. These strong audience segmentation practices empower you to be precise and accurate with your ads, ensuring you reach the right people—those really interested in your offerings.

How to Prepare for Targeted Marketing Campaigns

Preparing for targeted marketing campaigns is essential for effectively reaching and engaging your audience. This section explores the steps to drive meaningful engagement and results.

Identify your persona: Understanding your target audience is important. Begin by defining the key characteristics of your ideal customer, including demographics, job titles, industries, behaviours, interests, and the challenges they face. This will provide a better understanding of who they are, where they are located, and what they’re searching for, helping you determine their relevance to your business. You can then customise your targeted marketing strategy to increase its effectiveness.

2. Plan your activations: Develop your marketing activities around your personas. This could include engaging social media posts announcing your presence at Fi Europe 2024, personalised emails inviting them to meet you at your booth, and informative articles that explain the science behind the products you’re launching at the event.

3. Craft your content: Create material that aligns with your personas, addressing their unique interests and needs. HubSpot’s State of Marketing 2024 report highlights the importance of offering your readers valuable information. For instance, R&D professionals may require different messaging and technical insights, while buyers in purchasing or procurement may seek practical solutions. Tailor your content accordingly.

How to Utilise Fi Europe Visitor Data for Targeted Marketing Campaign

Fi Europe provides a wealth of data that can greatly benefit your marketing efforts. Consider these insights from the Fi Europe 2023 post-show report: the audience you will meet at the event includes 80% of attendees who have decision-making power, 64% of attendees who are C-suite executives, and 25,000 potential customers from over 135 countries.

Deep Dive into Fi Europe Visitor Data

Let us break it down further. The Fi Europe visitor profile from the above-mentioned report features the following:

Top 10 countries: We see the highest percentage of visitors from Germany, followed by the Netherlands, then France, United Kingdom, and Italy, followed by Spain, Belgium, Poland, Switzerland, and Denmark.

Top job functions: Sales and Marketing are the primary job function of visitors, followed by Procurement/Purchasing, General Management, Product Development, R&D, and Distribution.

Top business activity: Distributors, wholesalers, import/export are the top business activities of Fi Europe visitors. Following closely are manufacturers of ingredients & additives, manufacturers of finished food/beverage products, raw material suppliers, consulting, research/scientific, contract manufacturers, and wholesalers.

Top primary business sectors: In descending order, we have Bakery, Dairy, Food supplements/nutraceuticals, Confectionery, Functional food & beverages, Natural products, Meat & meat products, Vegetarian/vegan products, Desserts/ice cream, and Sauces & seasonings.

Leverage this Data Effectively

Here’s how you can utilise Fi Europe visitor data for your targeted marketing campaigns:

Segment your audience: Use the visitor data to segment your audience into specific groups based on their roles, industries, and locations. This will allow you to create more targeted and relevant marketing messages.
Personalise your outreach: With detailed information about your audience, you can personalise your marketing efforts. Tailor your emails, advertisements, and content to meet the specific needs and interests of each segment.
Optimise your campaigns: Continuously monitor and analyse the performance of your marketing campaigns. Use the insights gained from the data to refine your strategies and improve your results.

Remember, targeted digital marketing could be what differentiates you from your competitors and empowers you to stand out among the hundreds of participating brands. With this framework and our crucial insights, you are well on your way to crafting a smarter marketing strategy.

Next Steps

How can Smartcore help you? As the official digital marketing provider of Fi Europe, we provide exclusive access to organiser-verified visitor data and connect you with event attendees through impactful digital marketing campaigns that deliver measurable ROI. Explore our Boost-Your-Event Packages, specifically designed with you in mind—to enhance your Fi Europe event visibility. Opt for our Top of Mind package for the most detailed targeting solution or choose either High Reach or High Relevance for a more general event audience reach.

Partner with us and discover how we can boost your digital marketing efforts for Fi Europe 2024 and beyond. Explore some of our success stories to see how we’ve helped other exhibiting companies elevate their visibility at Fi Europe.

Contact us today to learn more about the pre-event marketing solutions we offer, the challenges we can address for your brand, and to start writing your own success story at Fi Europe.

Written by Serena Botelho

Serena is a digital marketing enthusiast with a passion for storytelling that empowers businesses to elevate their successes. Determined to inspire audiences, she enjoys collaborating with expert marketing teams to produce insightful content tailored to B2B audiences. In her free time, Serena loves cooking, creating content, and playing music.