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The B2B Buyer's Online Journey: From Awareness to Consideration to Conversion

How often have you wondered how your business-to-business (B2B) buyers embark on their journey towards making big buying decisions? This is a worthwhile thought because the B2B buyer’s online journey isn’t as simple as adding an item to a shopping cart and checking out.

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Digital Marketing Metrics for Food and Nutrition B2B Success: Key Performance Indicators

Tracking and analysing digital marketing metrics in today’s world is a game changing necessity, especially in the competitive B2B food and nutrition industry. This is where key performance indicators (KPIs) make their mark. KPIs allow you to measure the effectiveness of your digital strategies, uncover growth insights, and ensure you’re on track to achieve your goals.

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Smartcore’s Expert Guide to B2B Lead Generation Success in the Food and Nutrition Industry

Lead generation is far more than just a buzzword; it’s the lifeline of any successful business-to-business (B2B) company. Simply put, it’s the process of identifying and attracting potential customers or businesses interested in your products or services while ensuring a steady flow of prospects into your sales pipeline. 

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How to Create a Digital Marketing Funnel for B2B Success

Have you ever felt like you're shouting out into the online void with your business-to-business (B2B) digital marketing efforts? You're not alone—we’ve all been there. But we can fix that with a digital marketing funnel, your key differentiator for turning that void into a stream of qualified leads. 

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AI and Content Creation in 2024: Key Trends, Benefits, and Time-Saving Prompts

We are in an era of intelligent content creation, where artificial intelligence (AI) has revolutionised how businesses approach content strategy and execution. According to the 2024 AI Insights for marketers report, 43% of marketers who use AI do so to create content.

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Decoding Account-Based Marketing in the Business-to-Business Industry with Smartcore

Account-based marketing (ABM) is a strategy where businesses identify and target a carefully curated list of high-value accounts with tailored, personalised marketing efforts. Unlike traditional marketing methods...

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The Importance of Data-Driven Marketing in the B2B Food and Nutrition Industries

Today, data has become the driving force behind informed decision-making in successful marketing strategies. Understanding and leveraging data empowers you to optimise and deliver personalised, targeted, and relevant campaigns to your audience.

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Content that Converts: A Complete Guide to B2B Content Marketing with Smartcore

We’ve all heard the saying, ‘Content is King’, but what does it really mean? High-quality content that is unique, compelling, engaging, and relevant brings a return on investment (ROI) that is both strong and sustainable. Why? Simply put, the better your content, the better your readership. And the better your readership, the closer you are to achieving your content marketing goals. 

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Thought Leadership in Business-to-Business: Strategies and Implementation

Thought leadership helps you build a trusted name in the industry, attract high-quality leads, and set yourself apart from competitors. (...) This blog post explores what thought leadership is, how to create an effective thought leadership strategy, the best content formats for B2B thought leadership, and how to ensure and measure the success of your campaign.

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Utilising Fi Europe Visitor Data for Targeted Marketing: Smartcore Insights

In this blog post, we’ll share how to prepare for a targeted marketing campaign, deep dive into insights surrounding Fi Europe visitor data, and outline next steps for a successful targeted pre-event marketing strategy.

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Crafting a Brand Awareness Campaign: Strategies and Best Practices

In this blog post, we’ll deep dive into the strategies and best practices that go into creating compelling brand awareness campaigns, share how to build a successful brand awareness campaign and measure its success...

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Navigating Key Trends in B2B Food and Nutrition Marketing for 2024 with Smartcore

The business-to-business (B2B) landscape is full of opportunities and challenges, each more dynamic than the last. Innovation and adaptability are key, and future-proofing your digital presence is a must. The aim of this blog post is straightforward: to shed light on the key trends shaping B2B food and nutrition marketing in 2024 and empower you to confidently navigate its shifting landscape.

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Choosing The Right Digital Products for B2B Marketing: A Smartcore Guide

Choosing the right digital products for B2B marketing can be a challenge, especially with the ever-changing landscape and fierce competition. It’s a decision that requires a deep understanding of the B2B Digital Marketing funnel, your target buyers, your objectives, and more. In this blog post, we’ll discuss this, explain how to align and equip yourself with the right digital products...

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Email Marketing Excellence for B2B Success: Smartcore's Email Best Practices

The significance of email marketing for B2B success cannot be overstated. Emails offer a direct way to engage with decision-makers and drive conversions by leveraging targeted messaging, audience segmentation, and tracking. This allows businesses to tailor their messaging to resonate more deeply with audiences.

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Revolutionising Strategies: Unveiling the Impact of AI in Digital Marketing

As technology advances, B2B marketers must adapt their strategies to stay relevant and ahead of the curve. In this blog post, we’ll dive into what AI means for digital marketing...

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How to Keep the Event Momentum Going with Post-Event Engagement

We understand the impact of convincing pre-event marketing for exhibitors – it helps promote interest among target audiences, making sure they’re well-informed and eager to visit your stand.​

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Optimising Connections: Smartcore's Guide to B2B Social Media Marketing in 2024

In this blog post, we’ll guide you through the ins and outs of social media marketing in a B2B context. You’ll explore the benefits that await you and best practices to help you take your B2B social media marketing strategy to the next level. Understand social media audience segmentation and uncover the top performing social media channels. 

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Common B2B Digital Marketing Mistakes to Avoid in 2024

In this blog post, we’ll discuss the common mistakes most marketers make and share our tried-and-tested tips on how to fix them. After all, a single efficient optimisation could make a difference in your brand awareness, lead generation, or thought leadership conversion rates and ROI (Return on Investment).

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Mastering the Game: Targeted vs Non-Targeted Advertising in B2B Digital Marketing

In the world of business marketing, getting your message across to the right people is not always easy. More so because of the dynamic digital landscape we’re living in. Individuals and organisations operating in the industry have a ton of information to refer to and options to choose from.

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Webinar Marketing in 2024: A B2B Marketer's Guide to Success

Are you staying up to date with the rapid developments taking place in the world of digital marketing? If so, you’ll be aware that webinar marketing, as a cost-effective digital marketing tool, is growing in importance. 

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The Power of UTM Parameters in Digital Marketing

Without a doubt, Urchin Tracking Module (UTM) parameters are incredibly important in the digital world. How else would you be able to track the top-performing links in your digital campaigns, where the traffic for your promotional web pages is coming from...

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Must-Have Digital Marketing Activities To Include In Your Digital Marketing Plan For 2024

To not just survive but also thrive in the growing space of B2B digital marketing in 2024, you need a toolkit with powerful, impactful, and results-driven digital marketing solutions. Select activities that will boost your brand awareness, generate...

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10 Digital Solutions To Grow Your Sales Pipeline Year-Round

In the competitive world of B2B sales, almost every customer interaction holds the potential to influence the future of a business. This is where the power of effective digital solutions comes into play. Businesses looking to grow and develop connections with current and potential customers should embrace digital marketing and...

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How To Unlock New Audiences Through Paid Campaigns

The digital age has brought in abundant opportunities for businesses to thrive and expand. Among these, the ability to unlock and reach new, targeted audiences through paid digital marketing campaigns is both an art and a science...

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Mastering Webinars In 2024: Your Ultimate Marketing Tool

Businesses are always seeking innovative ways to engage, educate, and convert their target audience. Enter webinars, a versatile and convincing marketing tool that has stood the test of time. They are more than just virtual gatherings; they are dynamic platforms that blend...

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How To Calculate The Return On Investment (ROI) For A Digital Marketing Campaign

In the realm of digital marketing, where every click, engagement, and conversion matters, understanding the Return on Investment (ROI) of your digital marketing campaign is essential. ROI is more than just a marketing metric...

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How to Successfully Reach Event Attendees with Digital Marketing

Although virtual and hybrid events are likely to remain widespread in 2024, we are seeing a revival in the popularity of in-person business-to-business (B2B) events around the world. This trend also applies to our B2B events...

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5 Ways to Effectively Generate Leads Online

Lead generation is a crucial process that boosts sales, drives revenue, and supports business growth and success for every company. In today’s fiercely competitive landscape, mastering effective lead generation has become a top priority for businesses striving to reach potential customers and gain a winning edge over their competitors.

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Content Marketing in 2023: The Complete Guide

In today’s modern-day marketing world, where consumers are constantly bombarded with advertisements and promotions across every digital platform they visit, curating and sharing relevant and valuable content is crucial. This is especially true for businesses looking to capture, engage...

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The Importance of B2B Email Marketing in 2023

Despite the rise of webinar marketing, content marketing and other marketing forms, email marketing, specifically B2B (business-to-business) email marketing is increasingly being recognised as one of the top-notch digital marketing tools to use in 2023. 

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Webinars Level Up Your Marketing Strategy

Webinars are visual and interactive, making them an ideal way for companies to connect quickly to their audience and build a relationship. They allow brands to dig deep on the topics most relevant to their customers and show off their unique expertise. 

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Content Marketing Customizes Supplier Success

Between social media posts, digital ads, and physical ads, we consume tons of content every day. It’s a mix of long form and short form, text and video, and in this hyper-connected digital age our brains have adapted to taking in more information and switching quickly from one topic to the next.

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Loss of third-party cookies inspires marketing innovation

Cookie-based ad targeting is going away, leaving brand marketers at a critical juncture. If companies can no longer rely on third-party data to inform their marketing and advertising, they will be forced to evolve their business models and find new means of value creation.

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SEO 101: Why does it matter in 2022?

The way we browse online has changed significantly in the last few years, accelerated by the amount of people using e-commerce to shop during the pandemic. This has affected companies across categories, including ingredient suppliers, and everyone needs a strategy to stand out.

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Why is email alive and kicking in B2B?

Email marketing is still a core pillar of business-to-business companies, even while consumer-focused brands have largely shifted to other communication methods. The way the world interacts over the internet has changed-though email was once the only way to chat online...

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Find Quality Buyers with Audience Extension

Digital marketing in 2022 requires an aggressive approach from marketers in all categories. When you’re trying to grow your brand and reach new buyers, every advertisement, impression and click counts...

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Reaching the Right Buyers with Retargeting

Marketing professionals have a responsibility to build loyalty and attract new customers to their business, so it’s vital for them to stay current on effective online marketing strategies. Sometimes that means reviewing the basics...

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